Small Ideas to Retail Product

Created by mums and now run by inventor Rachael, Small Ideas Ltd aims to bring innovative practical solutions to market that actively help with the parenting journey.


rachaelIn 2011, inventor Rachael of Small Ideas ltd set out to see if a little idea could become an easier way to help children toilet train.

Having been through the process of toilet training with her first child, she found a great deal of advice and products for daytime potty training but a lack of products that actively help children with toilet training through the night.

The idea was to give parents a single potty their children could use from the first day to the last night.  After research gained from the opinions of mums and dads, grandparents, pre-schools and childcare professionals, LumiPotti was born.

The Journey

The designed and development of LumiPotti presented many challenges, as did finding funding for the project.  Happily, with the support of an angel investor, Small Ideas Ltd was granted funding through the Solent LEP Bridging the GAP initiative in 2013 which allowed us to move forward from prototypes to tooling and finally production.

The Manufacturing Advisory Service has also been a great help and source of funding

Where Are We Now

green-with-wrapLumiPotti was launched to the UK market in Feb 2014; Since then we have supplied numerous independents and exported to South Korea and within the EU, helped along the way by UKTI.

Our distributor bébélephant was signed in March and LumiPotti went on sale online with Argos in July 2014.

About LumiPotti

Designed, Patented and manufactured in the UK; LumiPotti is the first potty to actively help with night toilet training, through the use of the integrated ambient light and movement sensitive night light.

  • LumiPotti’s night light comes on as the child sits up in bed and turns off automatically 60seconds after the last detected movement.
  • With night dryness achieved, LumiPotti’s light is removable providing the ideal portable light for those independent bathroom trips.
  • The LumiPotti pot is a good size with a high pee guard, wide base and good back rest and it is made from Anti-microbial plastic for extra cleanliness.


LumiPotti has won a variety of parenting awards due to its innovative approach to night toilet training, flexible night light and value for money design.


Company Information:

British Trade Mark Application No: 2623533

British Patent Publication No: GB2483809

The patent was processed through the Patent Office Green channel for environmentally friendly innovation.

Company Number 7844735.

VAT Registration number 128 2839 00

Registered Address: Small Ideas Ltd, 60 Whitwell Road, Southsea, Portsmouth, Hants, PO4 0QS


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