Small Ideas to Retail Product
Created by mums and now run by inventor Rachael, Small Ideas Ltd aims to bring innovative practical solutions to market that actively help with the parenting journey.
Having been through the process of toilet training with her first child, she found a great deal of advice and products for daytime potty training but a lack of products that actively help children with toilet training through the night.
The idea was to give parents a single potty their children could use from the first day to the last night. After research gained from the opinions of mums and dads, grandparents, pre-schools and childcare professionals, LumiPotti was born.
The designed and development of LumiPotti presented many challenges, as did finding funding for the project. Happily, with the support of an angel investor, Small Ideas Ltd was granted funding through the Solent LEP Bridging the GAP initiative in 2013 which allowed us to move forward from prototypes to tooling and finally production.
The Manufacturing Advisory Service has also been a great help and source of funding
Where Are We Now
Our distributor bébélephant was signed in March and LumiPotti went on sale online with Argos in July 2014.
Designed, Patented and manufactured in the UK; LumiPotti is the first potty to actively help with night toilet training, through the use of the integrated ambient light and movement sensitive night light.
- LumiPotti’s night light comes on as the child sits up in bed and turns off automatically 60seconds after the last detected movement.
- With night dryness achieved, LumiPotti’s light is removable providing the ideal portable light for those independent bathroom trips.
- The LumiPotti pot is a good size with a high pee guard, wide base and good back rest and it is made from Anti-microbial plastic for extra cleanliness.
LumiPotti has won a variety of parenting awards due to its innovative approach to night toilet training, flexible night light and value for money design.
British Trade Mark Application No: 2623533
British Patent Publication No: GB2483809
The patent was processed through the Patent Office Green channel for environmentally friendly innovation.
Company Number 7844735.
VAT Registration number 128 2839 00
Registered Address: Small Ideas Ltd, 60 Whitwell Road, Southsea, Portsmouth, Hants, PO4 0QS